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Sony SLR Cameras

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Sony Alpha A55 Body Only 16.2MP with Electronic Viewfinder

$744.44

The Sony Alpha a55 accepts both Memory Stick PRO Duo (including Memory Stick PRO-HG Duo) and SD (including both SDHC and SDXC formats) media (all sold separately). The Sony a55 marks the debut of Quick AF Full HD movie shooting.This camera features a bright 7.5 cm (3.0") (16:9) Xtra Fine LCD.

The Sony Alpha a55 enables exciting new possibilities for framing and viewing highest-quality video and still images.

The Sony Alpha a55 family of interchangeable lens cameras from Sony grows with the compact, ultra-responsive new Sony Alpha a55 camera. Sony’s first-ever digital camera to employ Translucent Mirror Technology showcases an innovative optical system that opens up dramatic new shooting possibilities. In contrast with conventional DSLR cameras, Translucent Mirror Technology uses a fixed, translucent mirror that ‘splits’ the optical pathway between the main image sensor and a separate phase-detection autofocus sensor.

Translucent Mirror Technology overcomes other traditional limitations of DSLR models, with its simplified mechanical design shrinking camera size and complexity. This makes the Sony Alpha a55 a compelling choice for casual photographers who want to capture spontaneous family moments and travel scenes with less to carry.

The company has rejected the traditional DSLR design and instead created a hybrid that, like a compact camera, is from the ground up built around live view, but one that is also capable of offering full-time DSLR-style phase-detection autofocus. The Sony Alpha a55 combination means they can offer features such as phase-detection AF during movie recording and extremely fast continuous shooting rates (10 frames per second on the A55), previously unthinkable at this price.

Sony Alpha a55 is made possible by adopting an approach that has more in common with a mirrorless camera (like the Panasonic G2, for example) than an SLR by removing the bits that pretty much define such cameras: the optical viewfinder and moving mirror.

The designation 'SLT' stands for single lens translucent and it's the 'translucent' bit that's the key to what differentiates these new models both from conventional DSLRs and mirrorless interchangeable lens cameras. The Sony Alpha a55 SLTs do have mirrors, but they're mirrors that let the majority of the light pass straight through to the sensor, rather than having to swing out of the way to allow exposure. As a result they are fixed in position, always reflecting a portion of the light emerging from the back of the lens onto a phase-detection AF array housed in the top of the camera. (A newly-developed 15-point array in the case of these two cameras).

Sony Alpha a55 digital SLR camera features:
    16.2MP (effective) APS HD CMOS sensor
    Fixed, pellicle-type semi-translucent mirror
    Maximum ISO 12,800 (with a quasi-ISO 25,600 'Multi-frame NR' option)
    15-point phase-detection AF array with 3 cross-type AF points
    Electronic viewfinder with 1.15 million dot resolution
    Built-in GPS
    Electronic level in EVF/LCD with pitch/roll indicator
    Dual-purpose Memory Stick/SD card slot
    10fps continuous shooting rate
    1080p AVCHD movie mode with continuous AF
    Articulated 3in 'TruBlack' LCD with 912k dots socket for external microphone
    2x magnification mode in live view
    Face-detection AF (focus via nearest phase-detection AF point)

Sony Alpha A55 Body Only 16.2MP with Electronic Viewfinder More Details